Sunday, July 13, 2008

Improving your CTR for Google adsense


Clickthrough rate (CTR)
The number of ad clicks divided by the number of impressions for the page of ads that appears when a link unit is clicked.

I read constantly about how most people don’t “make a lot of money with google.” I hear quotes” my CTR (click thru rate) is low and “how do I improve my CTR.” When I visit the site and I have to look all over the page to discover the ad, that is a problem. Here are three solutions and its simple “Google adsense 101.” The first method to increasing CTR is maximum units allowed. Google AdSense program policies allow you to place up to three ad units and three link units on any page. That’s right 6 units. When I scan a page and can barely find one ad unit that’s an indicator of major money problems. Use the maximum allowed units to increase CTR.

That was the easy solution; the second method is a little tricky. Ad unit placement. The ads need to be high profile. The top banner need to be that a “top banner” you should use 728 x 90 leader board. Second use two vertical 160 x 600 wide skyscrapers stacked on top of each on a long page or to the left and right of an article on a short page. The link units are a very useful tool for your web user looking for info and should be used accordingly. A horizontal unit below the tool bar is the top used unit reported by most website owners. The unit is small and does not interfere with the article and the unit will contain the info the reader may be interested in. If the content is great the unit will interest the web visitor and the unit will be utilized. The other units can be placed below the skyscraper or embedded in the article or at the end of the article.

The third method for increasing CTR is ad color recognition. Ad color also affects CTR. Choose the appropriate colors for maximum CTR. I prefer the standard color. I try not to blend or change any of the colors. I feel that most web users respect Google ads and use them to find info if they are interested. This recognition has helped the advertisers spending their hard earned money come to trust Google. Other web owners want to change or blend the ads. Fool around and see which colors work for you.

If you follow these 3 steps your CTR will increase dramatically and revenue will sky rocket.

Make Money Online With Google

To make money online is easy with Google adsense. There is no get rich quick or retire in 30 days plan with making money on the internet. The plan is simple…..Write about content you love whether its cars, dogs or airplanes and you will make money. How much money depends on several factors. The amount of traffic your website receives affects the amount of pay. The rate the web traffic click the ads will vary the amount paid. With Google you are interested in long term pay. As your website site matures and content is added the website will grow and produce a world of wealth. If you stay excited about a topic the content pages will ad up along with the revenue. Think of your website as real-estate, actually a vast plantation in the middle of a resort. Each page is like a rental house. As the plantation develops and matures with content (houses), the revenue will increase. Your website is the same way. The more pages you have the more opportunities you have at producing money. In conclusion write about what you love and add content often and you will make money.

Make Money Online with eBay

People often ask me “How do you make money online with eBay”. It simple “buy low and sell high with yard sales”. That’s right buy low. Make up some business cards and start hitting the yard sales. Try to find items that are extremely cheap and unique at little or no cost. An original Atari, sports collectibles, Grandmothers hand sewn quilt or silver flatware are a few items that will move on eBay. When you make your purchase hand out a business card and state you will haul off what does not sale at no charge to them. This is the best way to get items for free. Remember you need to” buy low” and free is as low as it gets. The listing price of all items should be at set at cost or less. If you pay a quarter at a yard sale list the item at zero. You want to mark up shipping $2.00 to $5.00 per item. If you purchase 100 items at a few yard sales you will make at least $200 dollars off of shipping. The selling price will be 100 % profit in your pocket. You can expect to make around $1,000 per week or more using this strategy. You can make money online with eBay, you just need to buy low and sell high.”

Youtube,Seo and Make Money Online

Youtube is a powerful tool in the make money online business. It does not matter if you are selling items direct, using affiliate programs or just want to drive traffic to your site, youtube can increase traffic and SERP. Think about the fact that Google owns youtube. If you own several companies or at least have a stake in a company; you are going to drive traffic between the two companies to increase revenue. Google is no different. Make youtube work for you. If you have a website about automobiles put together a video of a car you have a article on and then set it to music. If it’s cool you will drive traffic to your site. The second part that’s great about youtube video is the powerful keywords indexed. Google algorithms give more weight to keywords from youtube than from any other source. To brak it down simple, You will increase your rank in a Google search by publishing youtube videos.